The goal and mission of this clothing line would be to remind people about the amazing things in life and help people gain positive perceptions, to help people expose themselves with passion, imagination, and creation. To try and make this world we live in easier for people and more positive. To lead by example, help spread love, compassion and help people persevere with their dreams. www.thepositiveinception.com
The Positive Inception has a focus on typography when it comes to their brand. I’ve had the opportunity to work on multiple projects including branding, print and digital marketing, product design, and while also gaining experience with custom hand drawn type. The significance of the The Positive Inception seed logo is to represent new life, constant growth, and positivity to be spread throughout.