Alavida is changing the conversation around alcohol use disorder from black and white judgments to understanding of the individual and constructive harm reduction. Bringing together the best that science and technology have to offer, Alavida is raising the standard for alcohol use disorder treatment.
Given such a sensitive subject matter, developing a message that is both friendly, fun and informative was certainly a challenge. Here I was able to flex both my illustration and animation skills given full creative direction. This animation was quite successful, currently with over 15k views and counting.