FatBar specializes in the process of maintaining the ketosis metabolic state through a nutritional meal replacement bar and diet. Fatbar's branding intention is to stand out from the traditional “medical” look which is typical in the protein bar market. To execute this, we used minimal design paired with single solid colours, which also separates each bar by flavour. As well, the design’s intent is to also attract a larger and new demographic to the product.
Stanley Park Ventures is a startup studio that turns great ideas into profitable companies. As co-founders, they work closely with entrepreneurs, providing them vetted ideas and a proven playbook for execution. They help find the right product/market fit, and leverage human and financial capital. And they assist with all those time-consuming tasks, freeing them to focus on creating sustainable businesses.